Jordan Unveils Women’s Apparel Collection

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Jordan Unveils Women’s Apparel Collection
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Is 2020 the year for women at Jordan Brand?

The label unveiled today its women’s Flight Utility Apparel collection, which also marks as the brand’s first women’s apparel line. Jordan had launched apparel for women previously, but this collection is the first full range of pieces made specifically for them.

“Our passionate female audience is asking us for more, and this capsule collection celebrates a higher standard, a competitive spirit and fearless mind-set for anyone who has the confidence to fly higher and break boundaries,” said Andrea Perez, general manager of Jordan Women’s. Perez said, “Jordan Women’s grew triple digits last fiscal year and there is strong excitement from our consumers and key accounts for us to keep reaching new audiences through our women’s footwear and apparel.” The brand reported its first $1 billion quarter in December, which contributed to Nike’s profitable quarter that passed $10 billion in sales.

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