The TV favourite will be appearing on screens regularly from today
Josie Gibson has described becoming the new face of supermarket Iceland as a "surreal" moment in her career.
Josie said: "I remember shopping in Iceland when I was a little girl, so it feels incredibly surreal to be working with them as the face of the brand. I love that Iceland is a great British business always doing the right thing for shoppers. Richard Walker, executive chairman of Iceland Foods, believes Josie is the perfect fit for the campaign. He said: "With her famous warmth and positivity, Josie is the perfect person to encapsulate the friendly welcome all our customers receive at Iceland and we're delighted to have her onboard."
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