Brands are entering the metaverse, and Journey is one of many creative firms trying to cater to this growing marketplace.
Why it matters:
The big picture: This is Journey's fourth acquisition in the past 10 months. The company says it will announce more soon.after it acquired ICRAVE, Futures Intelligence Group and Skilled Creative."Godmother of the Metaverse."Devhouse was founded in 2018 and specializes in game development across a variety of platforms that include traditional gaming, NFT Utility, virtual reality and augmented reality.
"Our highly skilled team will aid Journey's Metaverse Studio in scaling up its offerings," said Jim Welch, Devhouse's creative director and head of studio.
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