‘Judy’ Debuts To Pitch Perfect $3 Million, ‘Peanut Butter Falcon’ Flies High As 1 Indie Platform Release of 2019 – Specialty Box Office
$3,091,417in the #7 spot in the top 10 movies for the weekend.The Rupert Goold-directed film based on the life of the legendary Judy Garland premiered on 461 screens and had an estimated per-screen average of $6,705 in North America. Of those screens, 376 were in the U.S. and they netted a higher estimate with a per-screen average of $7,334.
“You don’t get these kinds of days that often so you have to be happy when they come,” said Cohen. “We knew the excitement was building. Theaters started calling from all over the country asking when they were going to get the movie — they don’t do that unless they feel like there’s a buzz. It’s kind of worked all as planned.
With the Oscar buzz and successful box office debut, Cohen said Roadside is keeping the scope on each of those spaces separate. “The box office story of is going to be written in the next five weeks even if it keeps playing for 12 weeks — and that is well before the nominations,” he said. “We’re still focused on it being successful if anything.”
“The plan was if the movie is successful it will have that more of a chance at awards,” he continues. “When you release a movie in September, you get the opportunity through this period to get everybody to see it as opposed to releasing something in December — then you’re doing a crazy rush to get everyone to see it. This is a different strategy.
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