The two 360-degree software solutions simplify influencer marketing for major brands.
The acquisition of Hypr by Julius plans to combine the companies’ best features including Julius’ detailed influencer profiles and Hypr’s comprehensive influencer database of more than 12 million influencers. The platforms will take up to a year to completely merge, eventually allowing both Julius and Hypr’s capabilities on one platform. In the interim, both companies’ clients will continue using the platform they are subscribed to.
“As brands grow their investment in influencer marketing year-over-year, their demands for better technology supporting that investment increase,” said Jared Augustine, cofounder and chief executive officer of Julius Influencer Marketing. “To build great technology, you need to serve the most successful brands and agencies, listen carefully to what they need, and be resourced to deliver. Julius combining with Hypr enables exactly that platform.
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