Just Jouez! Here's a first look at Jacquemus's Nike collaboration
Photographed by Marco Maestri
“Sport was always super important in the Jacquemus DNA,” says Jacquemus from his Paris office, noting that his 2014 and 2015 collections were grounded by sneakers. “But as Jacquemus grew, the Jacquemus girl changed—she got heels!” he continues, with a laugh. Still, something lingered in his mind. “I always said to myself, If one day I do a collaboration, it will be with Nike.”
Even two years of remote work—along with getting a puppy, Toutou, and becoming engaged to his longtime partner, French communications executive Marco Maestri —couldn’t slow Jacquemus’s roll, as ideas began to spring forth immediately. Jacquemus, an avid collector of Nike’s ACG line, wanted to bring that functionality to his own womenswear obsessions, like “late-’90s lace miniskirts, Lady Di’s sport looks, and the DNA of tennis.
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