.JustinBieber is using this venture with cannabis company Palms to support two nonprofits: Veterans Walks and Talk and the Last Prisoner Project (lastprisonerprj)
For the founders of Palms, it also felt like the perfect link-up. “Justin’s vulnerability and openness about his mental health struggles impressed us beyond measure, and we knew immediately we would want him to be at the helm of our first-ever collaboration,” says Noah Annes, a co-founder alongside Tyler Breton. “With Justin’s help shining the spotlight on these important topics, we hope to inspire others to talk more freely about both mental health and cannabis consumption.
, or his ongoing work around mental health, whether opening up about his own story in his YouTube seriesWith that in mind, it feels like less of a surprise that his next step lies in normalizing cannabis use—not just for its mental health benefits, but also to seek recourse for the devastating effects the
has had on marginalized communities. As Bieber concisely puts it: “I’m just looking forward to helping destigmatize weed.”
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