Juul CEO Kevin Burns will step down and be replaced by Altria executive K.C. Crosthwaite
By Jennifer Maloney Updated Sept. 25, 2019 7:49 am ET Juul Labs Inc. said Chief Executive Kevin Burns is stepping down and will be replaced by an executive at tobacco giant Altria Group Inc., MO -0.37% which owns a 35% stake in the e-cigarette maker.
The San Francisco company, which faces a potential crippling U.S. ban on most of its products, said Mr. Burns will be replaced by K.C. Crosthwaite, Altria’s chief strategy officer. The company cited the need to focus on regulatory matters for the leadership shift. Juul said it wouldn’t lobby against the Trump administration’s proposed ban on most flavored e-cigarettes and will suspend all its broadcast, print and digital advertising in the U.S.Copyright ©2019 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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