Altria’s head of regulatory affairs to take over similar role at Juul as the e-cigarette startup attempts to repair its damaged relationship with regulators amid a rise in teen vaping
By Jennifer Maloney Oct. 1, 2019 7:08 pm ET Juul Labs Inc. is bringing over a second high-ranking executive from Marlboro maker Altria MO 0.64% Group Inc. as the vaping startup attempts to repair its damaged relationship with regulators amid a rise in teen vaping.
Most important, the 24-year Altria veteran will shepherd the applications that Juul must submit by May to the Food and Drug Administration for any products it wants to keep on the market beyond that point. Altria last year invested $12.8 billion for a 35% stake in Juul. The deal gave the tobacco giant seats on Juul’s board that are pending an antitrust review. Mr. Crosthwaite last week told his new staff that his appointment wasn’t a sign that the Marlboro maker was taking over.
“We invite an open dialogue, will listen to others and will be responsive to their concerns,” he added.
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