E-cigarette startup Juul will slow its staff expansion and cut some roles as it braces for slower sales following a mysterious vaping-related illness and a proposed U.S. ban on flavors
By Jennifer Maloney Updated Sept. 24, 2019 3:52 pm ET Juul Labs Inc. is preparing a staff restructuring, as the e-cigarette maker braces for slower sales following a mysterious vaping-related illness and a proposed U.S. ban on flavors that make up more than 80% of its sales.
Juul this week instructed managers of some divisions to prepare staff reduction plans identifying must-keep roles, some of the people said. Juul will try to avoid layoffs by redeploying staff to new or existing open positions where possible, one of the people said. The company last week implemented a two-week hiring freeze, but has made exceptions.
Juul’s U.S. sales fell in August as officials raised the alarm about the illnesses, dropping to $278 million in the four weeks ended Sept. 7 from $294 million in the four weeks before that, according to a Wells Fargo analysis of Nielsen data.
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