Mark Travers, Ph.D., is an American psychologist with degrees from Cornell University and the University of Colorado Boulder. He is the lead psychologist at Awake Therapy, a telehealth company that provides video and telephone psychotherapy, counseling, and coaching to individuals in over 40 countries worldwide.
” or “baby schema”—a set of physical attributes that humans find cute. These features are the reason why we experience overwhelming feelings of warmth, love and joy when looking at something cute. These include round cheeks, big eyes, a high forehead, a small chin and a small nose.
Upon encountering this “baby schema” in any form, be it an animal or an object, a natural, evolutionary urge is triggered within us to interact with it as we would with human infants, which partly explains the our love for “”—a Sanskrit term which refers to being moved or touched by love and feeling warm, nostalgic and even patriotic. The researchers suggest that the kama muta response occurs especially when “cute beings” are being affectionate, which humanizes them and makes them endearing.
Since cute things create intense positive emotions within us, it can sometimes lead to experiencing a lack of control or restlessness without it being a negative experience.describing power of “kawaii” found that viewing cute images of baby animals such as puppies and kittens could improve subsequent task performance in areas requiring focused attention.
In other words, finding something cute creates positive emotion and heightened focus, which makes us act carefully, engaging in logical and deliberate thinking and decision-making when necessary. A second behavioral effect which many individuals experience is “cute aggression.” While this does not cause us to actually harm something cute, it does induce overwhelmingly positive feelings upon seeing it. This phenomenon often manifests in physical reactions such as gritted teeth, higher pitched voices and the urge to squeeze, bite or pinch the cute being.
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