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The Kia Tasman could give the Korean brand a major boost in sales volume that may push it past Ford and Mazda to become the second best-selling auto brand in Australia behind Toyota. “The market continues to grow,” Kia Australia CEO Damien Meredith told media when asked whether he still plans to sell 20,000 Tasman vehicles in its first full calendar year. “I think I initially said 10 per cent of the market, so that’s between 20 and 25,000 .
” Kia isn’t targeting the same huge sales volumes as Toyota shifts with its HiLux, and likewise it isn’t expecting to dethrone the Japanese brand overall. Toyota is entrenched as Australia’s best-selling brand, a title it has enjoyed since 2003. Last year it delivered 215,240 vehicles, more than twice as many as Mazda in number two . In 2023, Kia eked out another win over sister brand Hyundai to give it the number four spot in the Australian new-vehicle market.
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