Kia's new logo has thousands of people searching online for 'KN Car'
or staring at it from different angles on a screen, people seem puzzled about Kia’s new logo. Twitter user Ashwinn Krishnaswamy did some digging and found that people started searching for “KN” shortly after Kia debuted the new logo. Momentum for the search term has grown to the point that around 30,000 people search for “KN Car” every month.
reached out to Kia for comment but did not hear back from the team responsible for the logo design. Despite that, it’s hard to imagine feeling too badly about the mixup because it’s got people talking about Kia. If someone sees the logo and Googles it for more info, the search engine recognizes that they’re looking for Kia and directs them to the automaker’s catalog.
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