“Embracing nostalgia is a big part of being a ‘kidult,’” said Isaac Larian at MGA Entertainment.
“That feeling gives us the ability to hold onto the imagination and creativity we often associate with childhood. In many ways, holding onto toys and collectibles from our past is both liberating and entertaining, and miniature versions of them makes this experience more accessible.”
Results also found that when Americans have some extra money available to them, 54% will splurge on toys and collectibles. They’re also more likely to spend on clothing , hobby interests , or video games .SWNS / MGA MiniverseOne-fourth also named miniaturized foods/household items as the top type of toy they purchase today for themselves.
In fact, 46% said they have a preference for small or miniature items in general, compared to full size. When asked why they prefer miniature things versus larger items, 56% mentioned miniatures being cuter, 48% said they are easier to take with them, and 46% said they are entertaining.Kidults also display a preference for miniature collectibles, which they explain by the cuteness and convenience of smaller objects.
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