Kim Kardashian Files Trademark for 9-Year-Old North West to Sell Skin Care?

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Kim Kardashian Files Trademark for 9-Year-Old North West to Sell Skin Care?
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  • 📰 Jezebel
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Call me old-fashioned, but I am of the opinion that a child doesn’t need to have their own skin care line.

. According to the Kardashian’s lawyers, the family would have “suffer[ed] damage including irreparable injury to their reputation and goodwill” if Chyna had used their family name.

Of course, trademarking their kids’ names could arguably be to protect them from others using their moniker to sell products. But we’re also talking about a bloodline whose birthright is capitalizing off of their surname. And their resistance to Chyna using the name lends to the theory that they’re trying to have tight control over the money-making brand. The family business is the family business.

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