According to her lawyer, Kim Kardashian's SKKN BY KIM trademark lawsuit is 'not what it seems.'
by the brand“This lawsuit is not what it seems. SKKN BY KIM is a new brand that follows in the footsteps of Ms. Kardashian’s successful KKW line of products. Building on independent research and development, her company filed a trademark application for SKKN BY KIM to protect the new branded products. This prompted the current shakedown effort.“Mid-last year, we received a letter from Beauty Concepts, an esthetician studio in Brooklyn owned by Ms. Lundsford. We applaud Ms.
“Several times we reached out to Beauty Concepts, trying to find a sensible path to coexistence. We pointed out that running a small esthetician business in Brooklyn does not give it the right to shut down a global skincare line. In the end, Beauty Concepts didn’t really engage with us beyond demanding a lot of money.
“Since we’ve done nothing wrong, we stood our ground. We think the case is less about the law of trademarks and more about trying to leverage a settlement by threatening to harm Ms. Kardashian’s name and reputation. That’s not going to work and we look forward to presenting our case in court.
Lunsford’s filing also claims that after her attempts to negotiate with Kardashian’s team in July 2021 failed, Beauty Concepts initiated legal efforts to b
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