Kim Kardashian's Skims line has been dominating women's fashion, and now she is introducing a men's line. NFL star Nick Bosa is one of the few men who stripped down for Kardashian's men's campaign.
Kim Kardashian has brought on NFL star Nick Bosa for her latest Skims campaign. On Monday, the fashion line released half-naked images of Bosa. Per the press release, the new men's category "is finally bringing its innovative design approach on fabric, style and fit to the Men's category." Bosa left little to the imagination as he posed in all the Skims men's new underwear collections: Cotton, Stretch and Sport.
In the Cotton collection, Bosa wore only a heather-gray brief and in the Sport collection, he donned a gunmetal gray brief as he held a football by his side. Bosa was joined by soccer icon Neymar Jr. and NBA All-Star Shai Gilgeous-Alexander for the men's wear campaign. "If you really want to communicate with hundreds of thousands of men, sports is the platform to do it," Skims co-founder and CEO Jens Grede told the Wall Street Journal.
Kardashian and Grede co-founded Skims in 2019. Per the press release, "the brand’s goal is to consistently innovate on the past and advance the industry."
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