“If we’re going to have to pay the players, college athletics that we’ve been used to will be obliterated. College athletics as we’ve known it will be gone within three years,” Chuck Neinas s…
While we loudly sing the praises of Deion Sanders as the miracle worker that has brought CU football back from the dead, has all the gold and glitz of Coach Prime blinded us to the imminent demise of college sports?
For more than 50 years, Neinas has been one of the most influential power brokers in college sports, serving as a conference commissioner, NCAA executive and disruptor. Long ago he was a pioneer in mining big television money that now contributes heavily to the portal transfer chaos of name, image and likeness Sanders has exploited to remake the Buffaloes into a top 25 program overnight.
We’d also be remiss, however, for failure to give Norvell props for making noise at a time when going viral on social media counts almost as much as points on the scoreboard. It’s hard to conceive how Colorado State will claim a seat at the big kids’ table when television executives decide how the business of professional football on college campuses shakes out during the next decade. People far smarter than me foresee a not-too-distant future in which teams capable of drawing a television audience in excess of four million form a premier league driven by the brand recognition of Alabama, Ohio State and Notre Dame.
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