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Kit Willow took a break from showroom appointments this past Friday to join the thousands of young people who took to the streets of London as part of the global Climate March.
Though a zero carbon footprint is virtually unattainable, Willow believes there are manifold ways in which fashion can lessen its impact. And that’s true down to the smallest details. Case in point: After discovering that the recycled PET labels she had been using we’re releasing tiny plastic particles when washed, she promptly switched to linen tags this season.
As far as bigger picture inspiration for Spring, Willow began by looking at the cellular structure of plants under a microscope. Those images were blown up big on draped long-sleeved dresses that were part silk, part viscose. The same organic patterns informed the ruched cut-outs along the waist-line of white draped jersey dresses—cocktail-hour fare clearly made with hard-bodied Pilates practitioners and clean-living yogis in mind.
Her bestselling button-up shirt dress had a more forgiving line and was rendered in white Italian linen and finished with coconut shell buttons. She was quick to point out that the smart blue linen check suiting was made at solar powered factories in Italy as well.
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