Working from home helped kill the tie but its defenders insist it’s not quite dead yet. Here’s why they believe necks still need them.
Reports of the tie’s death have been greatly exaggerated according to men who still experience a quickening of the pulse when tying a half-Windsor, four-in-hand or Eldredge knot.David Pocock and Max Chandler-Mather
Nolen has been selling ties to members of the legal profession and fashion-conscious customers interested in standing out from the smart casual pack. “I suspect we’ll see a lot of people use this debate as an opportunity to push back and start wearing a tie more,” says James Wakefield, managing director and co-founder of“It’s all about choice, which is liberating. No one likes to be told that they have to wear a tie. When it’s a choice, it’s satisfying.”
“I can’t hold on to knitted ties,” Nolen says. “They have become incredibly popular, along with narrower styles in solid colours. Customers seem to reject the wider ties they associate with their daggy dads or uncles and prefer a fresh look.”
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