Korean literature is experiencing a significant rise in global interest, fuelled by government initiatives and the universal appeal of its stories.
After Jurassic Park's success in the early 90s, South Korea's president was inspired to promote the country's cultural exports. Korean music and TV shows have enjoyed global popularity, and now Korean books are having their moment. Experts say the surge in interest is partly due to government initiatives to translate Korean novels and readers find the unique texts tap into universal themes. While K-pop offers upbeat entertainment, K-lit novels range from heartwarming to dark and twisted.
A growing number of Korean titles in translation are available in Australia and abroad, fueled by the success of books such as Han Kang's The Vegetarian and Pachinko by Korean American Min Jin Lee. The government's investment in translators and overseas promotion is part of Seoul's cultural diplomacy efforts. The rise of Korean literature is seen as a contribution to the broader cultural K-wave, highlighting Korea's rich storytelling tradition
KOREAN LITERATURE HALLYU BOOK TRANSLATION SOFT POWER K-POP CULTURE GLOBALIZATION
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