Kristen Bell and her hubby have launched a budget baby brand in the UK and we're super excited 😍
"We had our children and were going to boutiques in Los Angeles and New York and buying all this premium baby care stuff and I was really strict and informed about what we put on and near our kids," Kristen tells us at the Hello Bello launch in London.
"I work with a lot of nonprofits all throughout the USA that works with kids on or below the poverty line and seeing what caregivers, mothers and fathers have to go through, where they're actually ringing out diapers and using them a second time, just felt so unacceptable to me," Kristen says. "No one should have to choose between their baby or their budget."
Along with being budget-friendly and sustainable, Kristen and Dax were keen Hello Bello represented them and parents everywhere. Parents to daughters Lincoln and Delta, when they welcomed their eldest daughter in 2013, Kristen and Dax approached parenting very differently.
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