The sale of the iconic body-care range represents the largest known price for a luxury brand founded in Australia
months of negotiations that included interest from rival French brand LVMHAesop had been under majority control of Natura for more than a decade.
The sale comes amid an overhaul of the Brazilian company’s operations after a troubled period of expansion and accumulating a heavy debt burden.“With a strengthened financial structure and a deleveraged balance sheet, Natura &Co, exercising strict financial discipline, will be able to sharpen its focus on its strategic priorities, notably our investment plan in Latin America,” said Natura chief executive Fabio Barbosa.
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