The alcohol industry in Australia is arguing that proposed changes to labelling would cost too much, but a prominent medical researcher says this argument is 'an absolute furphy'.
One of Australia's most renowned medical researchers has thrown her support behind more prominent alcohol warning labels for pregnant women, saying arguments from the industry it will cost hundreds of millions of dollars to implement are a "furphy".
Medical expert and former Australian of the Year Professor Fiona Stanley is urging the ministers to adopt the proposal put forward by Food Standards Australia and New Zealand . "It's been tested, it's been shown that this kind of label — 90 per cent of women will take notice of, whereas the other labels, which are black and hardly can be seen, hardly any women take notice of, or very much lower percentages."
"It does effect them more, because it's a bigger cost per bottle and they have more difficulty selling their product and the margins issue makes it more problematic for them," Tony Battaglene, chief executive of Australian Grape and Wine, said.
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