The major parties have turned to internet jokes as they fight for attention, but some experts think it’s a big waste of time
Memes by Labor and the Liberals reference everything from hit movies to children’s books in a ‘come for the laughs, stay for the facts’ election strategy.Memes by Labor and the Liberals reference everything from hit movies to children’s books in a ‘come for the laughs, stay for the facts’ election strategy.You wouldn’t normally expect political parties to prioritise messages about The Simpsons, SpongeBob SquarePants and Judge Judy in the midst of an election campaign.
“The message might be ‘Albanese’s not up to the job’. If I see it repeated and repeated in different versions, with different arguments, maybe gradually I’ll start to believe it or have doubts about him.”became a sensation after the 2019 election The Liberal memes usually deploy an unflattering photo of Albanese making a funny face and cast doubt on his economic credentials and competency, and often shoehorn in the word “flip-flop” .
The other side is paid advertising. Labor does not appear to have boosted their memes with advertising dollars on social media, instead spending to promote professionally made negative ads on Morrison or graphics painting Albanese as a positive leader. But the Liberal party’s Facebook page, with 283,000 followers, is putting money behind many of their memes.Facebook ad library data shows how different memes are targeted at different demographics, a few hundred dollars a time.
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