The world's foremost consumer brand marketer is shopping for high potential startups led by women with billion-dollar ideas.
Bluestone reports that P&G has so far invested over a billion dollars in women-owned ventures. The strategy is"We're looking for female inventors and leaders doing breakthrough work," says Betsy Bluestone, P&G Ventures
P&G has set its sights on several strategic consumer categories, including sleep, menopause, pain, aging, male wellness, performance, skin, and non-toxic home."We're in search of possibilities that we might never have imagined," says Bluestone, whose stresses that"we're looking for female inventors and leaders doing breakthrough work."
"The talent is phenomenal," says Bluestone, referring to the female founders in The Vinetta Project."There are some amazing businesses and technologies we are very interested in scaling."
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