Since 2005, the annual Australia Day campaign for lamb has centred on the idea of unAustralianness. This year’s offering puts the whole idea on the grill
Having spent well over a decade bemoaning the slide into un-Australian behaviour in its annual summer ad campaigns for lamb, Meat & Livestock Australia has now decided to put the very concept on the rack instead.
When someone asks the barmaid to turn up the volume on the TV and she accidentally changes channels – to one with subtitles,– it’s her turn. As she disappears, a punter complains that now he can’t get a drink. “This whole pub is un-Australian,” he says. “Oh f---” and the pub disappears. “Un-Australianism is everywhere,” he thundered in a style that was at once exaggerated and typical of the man. “Your long-haired, dole-bludging types are indulging their pierced taste buds in all manner of exotic, foreign and often vegetarian cuisine. Chicken-burger value meals, pizzas, a number 42 with rice: it’s an absolute disgrace. And people ask why we need capital punishment.“
In 2017, the campaign finally embraced the idea of Australia as a truly multicultural nation for the first time. That ad opens with a bunch of Indigenous people on the beach, having a barbecue; Indigenous actor, writer and activist Meyne Wyatt is among them. Soon a sailing ship heaves into view. It’s the Dutch. Then the Brits rock up, and the French, the Germans, the Italians, Serbs, Indians and more.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Australia v South Africa: third Test, day one – liveOver-by-over report: South Africa are playing for pride as Australia go for a clean sweep at the SCG. Join our writers for updates
Read more »
Australia on top as weather halts play on first day of third Test with South AfricaSydney’s traditional New Year cloud cover ensured only 47 overs were bowled, leaving the score at 147-2
Read more »
Australia v South Africa: third Test, day two – liveOver-by-over report: Australia are playing for a series clean sweep of South Africa at the SCG. Join our writers for updates
Read more »
Live: All eyes on the skies as rain threatens to interrupt SCG Test againAfter a frustrating day one, Australia, South Africa and cricket fans will be hoping the rain stays away on day two of the SCG Test. Follow live.
Read more »
Australia’s population to hit 30m two years later than expectedThe population will reach 29.9 million in 2032-33 later than expected, which will drag on economic growth in coming years.
Read more »
Australia’s population growing slower than expectedCOVID-19 and travel restrictions has led to a slower than expected population growth. A new report reveals Australia's population will be one million fewer than originally forecasted prior to the pandemic. Lower migration levels and falling fertility rates are behind the slump, which is expected to have ripple effects over the next three years.
Read more »