The singer’s video for “Norman Fucking Rockwell” is like a Los Angeles Instagram filter come to life.
, Del Rey goes full California girl. At one point, she’s pictured on the television as a reincarnated surfer girl in a 1960s beach party film. And she doubles down on this new California era of her Americana-infused sense of style in her latest 14-minute long short film. The visual for, “Norman Fucking Rockwell,” and other songs from the album starts off with Del Rey playing the piano in a classic denim Ralph Lauren polo button down which she pairs with matching skinny jeans.
In the final phase of the medley, Del Rey and her friends are dressed in all-white as they lay down on the bed of a pick-up truck and try to catch butterflies. It’s almost like the singer is putting her own twist on VSCO girl style, a young internet subculture that’s arisen from photo editing apps with very distinct outward signals: high rise denim shorts, scrunchies, and confoundingly, Hydro Flask-branded reusable water bottles.
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