There is now “too much emphasis on Lancashire being the Lancashire County Council area”.
Lancashire should start promoting and preserving its true roots before they fade into a forgotten history – with the first step being for Lancashire County Council to drop the word ‘county’ from its name.
However, that division of council responsibility – between those within and those outwith the county authority – did not seem to erode the overreaching Lancashire identity in the way the 1974 changes have since done. To that end, he would like to see Lancashire County Council become simply “Lancashire Council” to demonstrate that the authority’s patch and the historic county which lends the council its name are far from coterminous.
“People in Bolton and Wigan talk more about being Lancastrian than people in Preston, Blackpool and Blackburn do. And you’d be surprised how much interest young people when we are out and about at events. “They have this brand, ‘Welcome to Yorkshire’ – and if we had a ‘Welcome to Lancashire’ , we’d be able to push places like Bury, Rochdale and Wigan. Manchester and Liverpool would still probably want to do their own thing, but that taking on those places as well.
“It was a huge mistake to call local government areas ‘counties’ and to give any council an historic county name when it had an area radically different to that county.
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