Lancia's not dead yet - the Pu+Ra HPE concept shows its future design direction, with the first production car coming in 2024...
► Our first look at Lancia’s future design directionThis is Lancia’s Pu+Ra HPE, a brand and design concept that will define both the exterior and interior look of the Italian marque’s models for the next 10 years. Unveiled on Saturday 15 April at Milan Design Week, the Pu+Ra HPE also signposts Stellantis’ intentions to make Lancia an all-electric brand by 2028, spearheaded by three all-new models – the Ypsilon urban crossover, the luxurious Gamma hatchback flagship and compact Delta hatchback.
The combination of what Lancia’s design team call elementary iconic forms – circles, triangles and rectangles to you and I – results in the wedgy profile, blunt nose and tail, and circular sunroof. The face of the HPE is dominated by a reworking of the company’s Y-shaped ‘calice’ grille and the large Lancia script, with central vertical arm doubling up as a display for charging status.
The transparency and colour of the glass used in the extensive glasshouse can be adjusted, those alloys are actually single-piece units, and the floating circular rear lights have us wistfully thinking of Sandro Munari and Björn Waldegård racing their Stratos to world rally gold in the late 1970s.
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