Like other brands, Lancia has 10 years to prove it's viable and profitable in order to secure its place in Stellantis' portfolio
confirmed for the next few years, its CEO, Luca Napolitano, said that they are benchmarking Mercedes-Benz while focusing on profitability., Napolitano said: “We still need to work and need to look at a benchmark, which for us is Mercedes. I don’t mean we want to fight against Mercedes, that would be naive, but that is an example of what we look at.
Lancia, together with Alfa Romeo and DS, have formed a premium cluster among the 14 brands of Stellantis.will allow the three automakers to step up in terms of quality and equipment, thus making it possible for Lancia to benchmark traditional premium manufacturers like Mercedes-Benz. Unlike Alfa Romeo and DS which are global brands, Lancia had retreated to the Italian market for several years. However, from 2024, Lancia is planning on. The rollout will start from Germany and France, followed by Spain, Belgium, Austria, and the Nordic countries.
Lancia’s boss said that although volumes are important, the main targets set have to do with profitability. The initial target is around 25-30 percent of Lancia sales to come from outside Italy, eventually reaching a more balanced 50 percent. The goal is to create 100 selling points for Lancia in 60 European cities, putting emphasis on online sales.
As for Lancia’s future range, Napolitano said: “Our aggressive electrification strategy and our focus on market segments which are very strong in Europe will help us”. The relaunch of the brand will start with the all-new Ypsilon, set to arrive in 2024 in both fully electric and hybrid guise. In 2026, Lancia will launch a fully electric crossover that is rumored to bring back the Aurelia name.
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