The Defender and Discovery nameplates will come to the forefront as part of the British automaker's new branding strategy.
In a statement toJLR yesterday announced plans to divide the Defender, Discovery, Range Rover, and Jaguar brands into four subbrands.
Reports circulating online about Land Rover's demise have been greatly exaggerated. After news surfaced earlier today that the storied brand was dead,reached out directly to Jaguar Land Rover , who confirmed the beloved Land Rover name will live on. "We are not losing the Land Rover name; its spirit is—and will continue to be—a crucial part of our DNA," the company said in a written statement.
With JLR yesterday announcing a new branding strategy, it appears the fake news resulted from misinterpreted details. Those include the company's plans to bring the Defender and Discovery nameplates to the forefront.are also included in this four-pronged approach, which is part of what JLR is calling its "House of Brands" strategy. The goal of this initiative is said to help make each brand more distinctive.
JLR says later this year it will start accepting pre-orders for the upcoming electric Range Rover, which is slated to launch in 2025. Alongside its new EVs, JLR will continue to offer gas-burning and hybrid models.built on a bespoke platform dubbed JEA. This future GT is touted as being more powerful than any Jaguar before. It's also claimed to offer up to 430 miles of driving range and cost roughly $124,000.
Australia Latest News, Australia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Jaguar Land Rover rebrands as JLR in company image shift | AutocarJaguar Land Rover will officially rebrand to JLR and accelerate plans to dramatically overhaul its corporate image, while launching a family of radical new electric cars
Read more »
Canister discovery shuts part of Washington’s Fort Totten ParkOfficials will try to determine where the two canisters came from as well, the National Park Service said.
Read more »
The Defender found: Early 20th Century submarine\u0027s wreckage found by divers in Long Island SoundThe head of the team that found it said they erupted in 'pure joy.' The Defender, an experimental submarine, was built in 1907 and later scuttled in the sound.
Read more »
San Diego County's chief public defender to retire in JuneRandy Mize, who has been with the county public defense office for 35 years, made the announcement in an email to staff this week
Read more »
Driving Genetic Discovery: New Insights Into DNA Replication’s Molecular MotorDNA replication is the process whereby cells make an exact copy of their DNA before cell division. A key part of the intricate DNA replication machinery is a molecular motor called CMG, which has the vital task of separating the two strands of the DNA double helix so that they can be copied. An inte
Read more »
Land Rover to build Evoque, Velar, Discovery Sport EVs at Halewood | AutocarMore JLR news! The next-generation Range Rover Evoque, Range Rover Velar and Land Rover Discovery Sport will all be exclusively offered as electric cars... ⚡
Read more »