As it does every year around this time, Apple, on Tuesday, announced new products, including its iPhone 15 models and updates to its Apple Watch. In a slick video presentation, Apple CEO Tim Cook a…
In a slick video presentation, Apple CEO Tim Cook and other executives talked about the features, specifications, internal workings and other details of the iPhone’s faster processors, better cameras and physical characteristics. The phone touts more rounded edges and an “action button” on its highest-end model that turns what used to be the silencing switch into a multifunction switch for things like turning on the flashlight, recording a voice memo or opening a favorite app.
As usual, I came away initially impressed with what I saw. Apple has always had a knack for presenting its newest products in tantalizing ways, leaving the audience impressed and yearning to buy the newest version. Steve Jobs was a master at this, much like a circus barker enticing audiences to see the “greatest show on earth.”During the early days of any technology, there is often a big year-to-year improvement.
I’m sure some iPhone users will be annoyed at having to throw away their Lightning connectors and buy new USB cables for extra chargers, but I’m thrilled Apple is now joining Google and most other Android manufacturers by offering a single non-proprietary charging cable. For those who own Macs, iPads and new iPhones, it means they can use the same charger for all their devices.
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