This unlikely baker’s recipe for success? YouTube, cookbooks, and a century-old starter. (KQED)
The intoxicating aroma of fresh-from-the-oven bread wafts through the air as dozens of shoppers at the Menlo Park farmers market line up to buy naturally leavened bread in multiple alluring guises from. There's a tray of rich challah rolls containing beguiling swirls of Nutella or pistachio cream. Tangy, purple-hued levain rounds touched with ground blueberries are studded with walnuts. There's an uncommonly lavish ratio of fruit to dough in the raisin-nut bread.
"We had excess bread so we'd show up at our friends' and neighbors' doors. 'Hey, here's a loaf of bread,'" Mayimin recalls with a laugh. The response was so enthusiastic and the baking so much fun that she soon had her business concept, which started with free local delivery of her loaves based on an ebullient response to postcards left on doorsteps in her neighborhood. This was in the spring of 2017.
Something else soon became apparent."I thought, so if I can make partner after many years, would I be very happy? Would I be as happy and excited as the best of the partners here? I didn't think so," she admits. The bakery offers"sectionals," which are fat rolls formed as a long bread; customers can buy a whole loaf or a section of one. Left, whole wheat; right, raisin walnut.
A poly sci major who had worked in nonprofits, Xu was looking for a new career because"I wasn't good at fundraising," he admits. Having no professional food experience, either, he nonetheless has become captivated with the craftsmanship aspect of bread making and is now Mayimin's business partner. His help will be needed even more after she has her baby in June.
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