LeBron and ‘Governor Gav’: Newsom cashes in on college sports law rollout

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LeBron and ‘Governor Gav’: Newsom cashes in on college sports law rollout
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Gavin Newsom signed state legislation this week that could change the landscape of college sports — allowing student athletes to be paid for their names, images and likenesses despite NCAA regulations prohibiting it

“He’s a 21st century governor who’s using the tools of the 21st century to communicate with the people he serves,” Click told POLITICO. “All of it kind of falls under his worldview that to effectively lead, you have to effectively communicate. ... This is about breaking down the barriers for every day people to get engaged with government, about bringing the government closer to the people they serve — people he serves.

“Working class people can tell when affluent people are trying to come across as just folks,” says Jack Pitney, a professor of American and California politics at Claremont McKenna College in Los Angeles County. “I see a politician keeping his options open. When you’re a governor of California, you’re inevitably thinking about the White House. He’s playing the long game. In 20 years, he'll still be younger than Trump is today.

Rob Stutzman, a former deputy chief of staff for Schwarzenegger’s communications team who now runs a firm in Sacramento, said the bill signing, and Newsom’s increasingly high profile, hearkens back to Schwarzenegger’s tenure.

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