LeBron James and Naomi Osaka's New Project Blasted for 'Explicitly Sexual' Name

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LeBron James and Naomi Osaka's New Project Blasted for 'Explicitly Sexual' Name
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You heard what they named it, right?

LeBron James and tennis star Naomi Osaka have joined together for a new media platform they named “Hana Kuma.” Still, after revealing the name, some hammered the sports stars because the term has a sexually explicit meaning in Swahili.

The famed NBA star teamed up with the Japanese-American tennis sensation to launch a company that specializes in storytelling. And hewing to Osaka’s Japanese heritage, the duoto name the company “Flower Bear” in Japanese — which translates to “Hana Kuma,” Yahoo Sports reported. Unfortunately, Hana Kuma has a vastly different meaning in another language, and many detractors immediately pointed it out on social media after the company debuted.Despite being told that the name is Japanese, fans in Africa were not amused.

One Twitter user in Kenya warned Osaka that the name they chose would make a mockery of its goals to many Africans. “If you keep the name #hanakuma, the name will override the news and the stories you wish to share,” the user wrote., the name will override the news and the stories you wish to share. The name of the brand is already news! I suggest a change and also, just being a bit respectful to global culture.

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