NORTH AUGUSTA, S.C. — Every year, several NBA players flock to Riverview Park Activities Center two hours outside of Atlanta to watch and help coach the next generation of young talent coming up. This year, Los Angeles Lakers star LeBron James showed up Wednesday evening to coach his son, Bryce, and his 16-under Strive For Greatness team. If it wasn't enough to have one of the best players in the world to ever play as the head coach, sitting right next to James on the bench was four-time All-Star Rajon Rondo.
Out of all the NBA stars and former players who show up to help coach and support the high school players at the biggest AAU event of the summer, Bradley Beal is the most consistent figure for his team, Brad Beal Elite. Not only does he show up to coach at Peach Jam, but he's also present on the sidelines for the majority of the games during the regular EYBL season.
NBA scouts have been at Peach Jam since Monday and starting Thursday, college coaches are allowed to watch and recruit players on the 84 teams participating on the biggest summer stage. Although the focus will be on the players and how they're performing on the court, it will be hard for coaches and scouts not to glance on the sidelines with all the NBA star power in the building this week.
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