LeBron James' hopes of leading the Lakers to the postseason have come undone, but off the court, he's more influential than ever.
LeBron James has now passed Barcelona to become the sports business world's third-most-influential participant. Things have gone from bad to worse for LeBron James this season. His plans to lead the Los Angeles Lakers to the postseason for the first time since 2013 have slowly unraveled, with the Lakers falling out of a playoff spot in January and then dropping below a .500 record last month.
The Lakers are similarly thriving in spite of poor on-court performances. Last month we valued the franchise at, up 12% year-over-year and the second highest of any NBA team, behind the New York Knicks . The team is up two spots in the SMI, now ranking seventh overall. Our ranking takes into account the relationships that teams, players and brands all have with one another, and some of those corporate partnerships are pulling each member to greater heights. Russell Westbrook and the Oklahoma City Thunder are both up big, advancing more than a dozen places apiece. Westbrook is the game's fourth-highest-earning player ; the Thunder's value is up 18% to $1.
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