‘Lesbian’ ban: Ad blacklists are demonetizing LGBTQ news, study says

LGBTQ news sites are being denied revenue because words like “lesbian” and “bisexual” are being banned by advertising “block lists,” new study finds.

Daniel Avital, CHEQ's chief strategy officer, said these advertisers are often progressive and seek to reach LGBTQ consumers, but a “technology deficit” is to blame.

Avital said he spoke to the founders of GayStarNews, who confirmed that declining ad revenue “was one of the key reasons” they shut down this year. Surprisingly, the report notes, these block lists even affect sports sites, because they often use words like “shoot” for basketball. Sports site Bleacher Report had 67 percent of its neutral or positive stories blocked by these lists, according to CHEQ's report.

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