Comment: The axing of the Holden Commodore is news to everyone except those inside the car industry: the numbers don't lie | JoshuaDowling
The imported Commodore may have had a stay of execution if the company that builds it was still owned by Holden's US parent company General Motors.But General Motors sold Opel to French giant Peugeot-Citroen in 2017 – about the same time as Holden stopped making cars in Australia – and that dented Holden’s ability to negotiate a better "factory gate" price, to use industry jargon.To be fair to Holden and the imported Commodore, there was nothing wrong with the vehicle itself.
It dismissed the Toyota Camry as a rival, the feeling among Holden executives being that the Commodore was much better than that.But the scorecard told the story. Today, Toyota sells three times as many Camry sedans as Holden does Commodores. It wasn’t that long ago such a statistic would be unheard of.For its part, Holden says it is here to stay and is committed to the future.
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