Denim artist Ian Berry has taken over Paris’ Place de la Republique with a massive mural to celebrate the 150th anniversary of Levi’s iconic 501 jeans.
Berry, a pioneer of denim murals and gardens who has been working in the medium for 15 years, had to change some of his traditional techniques to fulfill the large dimensions. It reads as a painting from a few feet away, before you can see the texture up close.Berry said it’s always been a dream to create a project of this scale but that while other companies had approached him in the past, he’s declined.
Normally Berry said he works on project for six months, but this required a tight time frame which resulted in some sleepless nights. “If you saw my studio right now, it’s an absolute mess. I’ve never been through so many jeans,” he said. “It feels like such a right place for us to launch the brand in this market,” said designer Susanne Holzweiler at a cocktail party held to toast the partnership on Thursday evening. It was her first time in L.A. “We’re on this journey now where we really want to take the brand global.”
The retailer has been leaning on playfulness, she said, because of the consumer demand: “Especially in this post-pandemic era, they’re just looking for something that feels happier, more optimistic. Especially in this season, coming out of holiday, people are looking for color, texture. They’re looking for prints.”
The spring and summer line is filled with a range of styles designed in jute material and signature DVF prints and colors. There’s an espadrille wedge created with a cotton canvas featuring DVF’s Lips print, a flat open-toe sandal in bold DVF multicolor stripes, and more wedges seen in leopard print.and CEO Gabby Hirata.“Castañer is the king of the espadrille. The company is 100 years old. They make espadrilles for everyone,” von Furstenberg said at the launch party in New York on Thursday.
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