A recent study surrounding rideshare apps shows that black riders and those perceived to be LGBTQ are canceled on more frequently before pickup than white and perceptibly straight passengers. - NBCOUT
from a major and unnamed ride-sharing platform in Washington, D.C., at a fixed central Metro stop. Throughout the experiment, they altered the gender, race, rainbow filer and timing of the ride requests. After calling each ride, the researchers waited three minutes to allow a driver to cancel if they no longer wanted to accept a ride — enough time for them to determine the riders’ race, gender and perceived sexuality or LGBTQ support.
After 3,200 observations during both peak and nonpeak hours of the day, the researchers determined that while there was no significant evidence of bias against women riders compared to male riders of both races, both black men and black women were nearly three times more likely to be canceled on than their white peers.
“We know that LGBTQ riders face discrimination with these rideshare apps, but we thought that it was an interesting little twist, that even just signaling your support for the LGBTQ community could result in a canceled ride,” Parker said. The research did not show that riders who were both black and signaled support for the LGBTQ community faced greater cancellations.
One especially instructive aspect of the research, according to Parker, was that black riders were less likely to get canceled on during peak hours — likely because drivers view the heightened cost of such rush-hour trips as increased incentive. Yet signaling support for the LGBTQ community with the rainbow filter resulted in similar cancellation rates during peak and nonpeak hours.
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