The Liberal Party is utilizing video content on social media platforms like TikTok, Instagram, and Facebook to engage with voters. They analyze successful clips, receive guidance from a political agency, and encourage MPs to create authentic and engaging videos.
On TikTok, Instagram and Facebook, Liberal MPs are posting a deluge of videos trying to hit a sweet spot: interesting enough to be engaging, but not so polished as to appear inauthentic.
The party’s embrace of video has been so extensive that Dutton has built a major following on TikTok since joining late last year in a backflip afteron the Chinese-owned app because of national security concerns. Liberal backbencher Keith Wolahan also uses TikTok regularly, with videos piggybacking on viral clips such as kangaroos bouncing through suburban streets in his electorate.
, to allow more free speech in the US, opening more opportunities for politicians to win over voters when the move eventually extends to Australia. The Liberal Party itself has drawn 3.4 million views for its most popular post on the platform. Labor’s most-viewed video has 2.8 million.– a creative agency previously employed by former British prime minister Boris Johnson and former prime minister Scott Morrison – played a role in the party’s video plan, but individual politicians and their staff were also crucial.
Hill – whose most popular TikTok video generated 1.5 million views – said he approached his social media like he would any other setting to reach voters.
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