Supermarkets are cutting the cost of milk in a new price war
Supermarkets have slashed the cost of milk this week in a competition to help keep costs low even as the cost of food increases.
Now, Lidl, Aldi and Asda have followed suit by making identical price cuts from today across own-branded bottles of milk to match their competitors. Tesco confirmed that the reason for its decision to cut costs across milk was because the price of buying had fallen, so they wanted to pass that reduction onto customers.
Latest shopping news "It also suggests that the UK's fiercely competitive supermarket sector isn't simply going to cash in on profits as wholesale costs fall, because there's always a competitor waiting in the wings to do some undercutting," he added.
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