The British arm of German discounter Lidl said it expected more shoppers to switch to its stores from traditional supermarket groups in 2023 after its sales rose 24.5% in the four weeks to Dec. 25 compared to the previous year.
The rise reflected new store openings and consumers' search for savings in an escalating cost-of-living crisis, with inflation in the UK running at 10.7%.
Lidl GB, part of Germany's Schwarz retail group, said on Monday over 1.3 million more customers shopped at its stores in the seven days to Christmas Eve., Lidl GB said shoppers switched 62.8 million pounds of spending to the group from other supermarkets over the four week period - almost triple that of Christmas 2021.
"We know they switch to us to make savings, but then they stay with us when they realise that they’re not having to compromise on quality, and this Christmas was no exception," said Chief Executive Ryan McDonnell.Lidl and fellow German rival Aldi have grown rapidly in Britain over the last decade, forcing the established major supermarkets - Tesco
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