Advertising veterans want SMEs to do a regular health check on their digital marketing efforts to make sure they are not getting ripped off.
Australian advertising veterans want small to medium businesses to do a regular health check on their digital marketing efforts to make sure they are getting a good return on investment and are not getting ripped off.
The Slingshot CEO said he wants businesses to view the Independent Digital Audit as a vital service, like visiting an accountant every year.“Why shouldn’t they go and get a health check done on their digital marketing to make sure over the course of a year all the things they are doing are optimised?” he said.
The report, which will cost around $5500, aims to educate businesses on digital marketing terminology, help them understand their current and prospective customers and make recommendations on where to spend their marketing budget.The bespoke report service is also designed to assess their current digital marketing efforts and offer clear and actionable advice on how to improve return on investment.
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