'Like playdough to be moulded': The quest for the perfect body that's always just out of reach

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'Like playdough to be moulded': The quest for the perfect body that's always just out of reach
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Natasha spent thousands of dollars to attain her curvy, Kardashian-esque physique. But now she's noticed fashion designers and celeb circles are celebrating thinness. What's going on?

Despite the well-publicised risks, the demand for this procedure grew during the 2010s, with many commentators — and aspiring clients, like Natasha — citing Kim Kardashian and her sisters as poster children for this extreme augmentation.

But according to Julia Coffey, the Kardashians are regularly referenced in her research on young people's selfie-editing practices. Dr Coffey cites a 20-year-old she interviewed who, like Natasha, looked up to the Kardashian family's youngest sister, Kylie Jenner. "It led [the participant] to view her own body as really malleable, and something that not only could be perfected, but should be," Dr Coffey explains.Dr Coffey adds that, importantly, the participant wasn't alone in her thinking.

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