Emily in haircare?
is known for being somewhat divisive , there’s one thing about the series that’s not up for debate— Emily, played by Lily Collins, has amazing hair. Today, the actresses has cemented that good hair icon status by inking a deal, partnering with biotech haircare pioneerThe campaign featuring the 33-year-old actress will celebrate Living Proof’s core mission: science in action.
By now the “skinification” of haircare has become a somewhat ubiquitous concept, but Living Proof was born in 2005 after biotech scientists and renowned hairstylists came together to pioneer a cutting edge haircare philosophy— to fix hair problems, rather than masking them.
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