USC coach Lincoln Riley would like there to be more rules regulating name, image and likeness deals in an effort to separate it from recruiting.
“It’s completely changed it,” Riley said Saturday. “In every sense of the word, it’s different.”has regularly voiced his approval of athletes profiting off of their name, image and likeness. But he’s been a vocal critic since last summer of the unintended consequences that followed the NCAA’s decision to throw up its hands with regards to rules governing a new landscape that has radically changed college football.
“There was no doubt it was going to seep into recruiting at some point,” Riley said. “I think anybody that cares about college football is not real pleased with that because that wasn’t the intention, we all get that. A lot of people voiced concerns when NIL came up that there had to be a plan for that, and instead we instituted NIL without any plan for that, so that’s why we’re at where we’re at. I’m sure at some point there’s going to be a market correction, if you will, with recruiting.
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