One Florida-based start-up called Inversa Leathers (founded by a bunch of scuba divers in 2020) is hoping to tackle the problem while providing a premium leather alternative that acts as a replacement for exotics.
pop-up location on Fifth Avenue in September 2021. In all, around 1,400 store locations worldwide carry the label with North America being the core market.product that is also saving the planet,” in Nagarajan’s words, each sneaker is the equivalent of one lionfish removed and tens of thousands of native reef fish saved.
Aarav Chavda, cofounder and chief executive officer of Inversa Leathers, said tanning a lionfish hide takes just 200 ml compared to common bovine leather. This comes out to 55 square inches on average , or 600 ml per square foot. Third-party testing and an LCA is also underway to prove the performance attributes.
Florida boasts one of the largest artificial reef resiliency programs in the country, and marine biologists like Alex Fogg, a coastal resource manager for Okaloosa County, Florida, see how it all goes down underwater. The opportunities are pretty endless, with lionfish being a healthy and premium fish to consume, leather alternative and jewelry material . Fogg said the local market rate for lionfish is about $6.25 per pound compared to about $4 per pound of grouper. He also said, as with many sustainability survey findings, that “People don’t mind paying extra for lionfish, given the story behind it.”
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